20+ years driving commercial growth across Chile and Latin America — from tech distribution to mass retail, always with the same compass: measurable results and teams that perform.
Business Engineer (UGM) with over two decades building and leading commercial operations in Chile and the region. Currently heading LATAM for Anker Innovations, managing the Soundcore and Eufy brands: pricing, purchase planning, inventory management and channel development.
My track record spans tech distribution, retail and consumer goods — Acer/Netnow, Spectrum Brands and Casa de Moneda de Chile — always in end-to-end commercial roles: P&L, key account negotiation, and sales and trade marketing teams.
Regional commercial leadership: competitive pricing, purchase planning, inventory management and channel growth across Latin America.
Full commercial responsibility at a strategic state-owned entity, leading business strategy and commercial development.
Commercial management of a mass-consumer brand portfolio, with a focus on retail channel and distribution.
Over a decade and a half building and leading the tech commercial operation, from the ground up to a consolidated market position.
The Andes as a weekend gym.
Wind and balance, the other half of mountain sport.
Long-haul discipline, on and off the job.
Ableton Live and Arturia synths, to switch off.
Results from leading Soundcore in the Chilean market: market share growth, digital expansion and displacement of legacy brands. Browse the full presentation.
Open to conversations about regional commercial leadership roles, business opportunities and industry contacts.